We asked some experts to weigh in. In September, Snap Inc. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Weeks later, a former employee filed a lawsuit against the companyalleging that Snapchat had lied about its growth figures.
There isn't much help for brands out there when it comes to marketing strategy except a few case studies. It's time to talk about scalable goals, objectives how to measurestrategies, and tactics for using Snapchat as a marketing tool. But let's take a look at a few basics first.
A Snapshot of Snapchat 1. Snapchat is a channel to reach a young demographic.
This means if you're selling high end luxury vehicles or life insurance, Snapchat is probably a waste of your time.
As the channel becomes more mainstream, expect a wider demographic to get on board, but it hasn't happened as of this writing.
The basic audience demographic is year-olds. Snapchat has some negative PR to overcome. Just as Facebook started as a controversial site rating the attractiveness or ugliness of male and female students at Harvard, Snapchat has had a rough beginning as a place to get into trouble. Truth is, according to a recent survey by Sumpto, a marketing firm that does influence campaigns with college students, only two percent of college students use Snapchat for sexting.
One explanation for this small number might be that savvy users recognize that snaps don't necessarily disappear anymore. With the increasing number of apps that save snaps SnapSaveSnapBoxstudents know that Snapchat is not a place to hide indiscretions.
Snapchat is well aware that brands would like to get on board and they are continuing to develop a number of features, such as Stories October to encourage brands to use the channel. Snapchat isn't for everybody, and if you decide to use it, be strategic. According to Alex Restrepo, Social Media Manager for the New Orleans Saints saintsSnapchat is not a typical social media channel, so it should not be treated it that way.
We'll hear more about how to decide if Snapchat is for your brand throughout the paper. Snapchat is a mobile-only application. Snapchat is limited to smartphone use.
Also, another limiting function is its inability to search for users as of this writing. Snapchat growth relies on word-of-mouth and cross-channel promotion, as do all social media channels. All the brands interviewed for this paper use multiple social media channels plus their websites to create a promotional loop for their fans.
Before you put together a Snapchat campaign, you'll want to do some basic research about your audience and who is actually using Snapchat remember the why. So what are some of the recent numbers on Snapchat? There is a genuine lack of universal data available on Snapchat, but here is some of what we have so far: Let's start with Pew Internet's latest data.
The survey was done in October and measured responses from adults 18 and over: Of this group, the majority used it "several times a day. Hart Research Associates conducted a survey on behalf of the Family Online Safety Institute in November, of teens age and found the following: Snapchat did not exist when their survey was done.
This Sumpto survey is a good example of a marketing company using data to highlight its product. They are a marketing company that basically gives free products to college students who are tagged as influencers in the social media space.
They are assigned a score, similar to a Klout score, and can win rewards based on online actions. The survey, published in late Februaryraised a lot of eyebrows about Snapchat use among college kids.
The sample number was 1, students. The high percentage jump would make sense for a group of influential social media users.
Goals First Some social media managers believe Snapchat does not necessarily require a marketing plan. However, if you fail to attach a measurement to a goal, even in a broad context, you will never know if your marketing efforts are producing a result other than "having fun" or "taking it for a spin.Snapchat is a multimedia messaging app used globally, created by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University, and developed by Snap Inc., originally Snapchat .
Snapchat doesn’t have a suggested user list (like Instagram does) or a method to easily search for people, although some websites and apps are trying to make the process easier. There also aren’t any hashtags or retweets that you can piggyback off of like we see on other platforms.
Small business owners looking to build their brands, leverage social media and grow their companies should follow him on Twitter and LinkedIn.
Ray offered this advice on Twitter: “ Entrepreneurs, you can become a millionaire, but not by yourself. Follow Us Users. Snapchat Makes Television Now But Snapchat has a new plan for getting back on top: original scripted content.
One thing we do know is that Instagram and Facebook are. But you, fair business owner, don't have to care how useful Snapchat is. You probably just want to know if it will ultimately help increase your sales!
I'll answer that question in a second, but first let me unpack what Snapchat is. May 26, · Bloomberg the Company & Its Products Bloomberg Anywhere Remote Login Bloomberg Anywhere Login Bloomberg Follow.
Twitter; Evan Spiegel Reveals Plan to .