She also cares for the safety of the people who live, work and play in her community.
Com Fundamentals of Ebusiness 1. Nissan Motor Company is concerned about the use of the domain names Nissan. We will write a custom essay sample on Case Study Nissan.
They feel the name Nissan is associated with their company, that they could lose sales by having a domain name other than nissan. Even if customers will not find Nissan immediately upon using the above domain names, they can use Google or Bing to find the domain name.
At this stage of internet use, I think that most users would attempt to find Nissan Motor Company using a search engine. Nissans concern over Uzi Nissans use of the name and websites has to do with brand management.
The error made by Nissan was not purchasing the domain name immediately, however if you do a Google search on Nissan, the website that shows up is Nissanusa. I understand that if Nissan were to obtain the rights to the sites that Uzi has obtained then a change in online branding will need to occur but the justification for that amount is not there.
In Uzi Nissans defense, he was granted the rights to use his name to start his online business. As with the earlier business, I chose to use Nissan in my business name because it was my last name. Nissan, had done what he felt was right-purchasing and registering the domain names.
I do not feel that he has violated any cyber squatting laws, and if he chooses not to sell the names to Nissan Auto Company, he is within his rights.
Uzi Nissan feels he should be allowed to use his family name as a domain name. He purchased the name nissan. The name Nissan is a common surname in the Middle East. It is apparent that Mr. Nissan is acting in good faith. He is not attempting to cyber squat, which is evident by his not attempting to sell the domains to Nissan Motor Company.
However, Nissan as the large industry that it is should have been on the ball when registering domain names. Also-they should have originally followed up with their lawyers cist and desist order instead of allowing that letter to fall through the cracks-not communicating with Uzi Nissan.
They legally offered a generous amount of C1. Inthe court has ordered Nissan Computer not to use the two domain names commercial purposes, but it appears that Nissan Computer is not following this practice.
His sites are not diluting Nissan Auto-In fact now with the ruling in hand it seems that the only purpose of the Nissan. I do not believe this ruling is fair. I personally have come across several websites where the domain name was not the name I expected it to be, based on the company name.
However, the domain name used was close enough to the company name for consumers to associate the name and the domain name. This grandfather clause would eliminate the type of situation that these two companies find themselves in, and thus Nissan Computer Company could use their nissan.Part 3: Part 3: Case Study Case Study Case Study Part 4:Part 4: Multicultural Health Care Tips Multicultural Health Care Tips Multicultural Health Care Tips Health care professionals are entrusted to care for patients as whole persons - body, mind and spirit.
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