You need to promote it too. But first of all, make sure you have a great book. Your book marketing plan It can be a single piece of paper, it can be a complex spreadsheet or a powerpoint presentation.
I thought it would make a great sample of a mini marketing plan for businesses looking to develop one for themselves, especially book businesses! You may not copy any part of this marketing plan for any reason — it is copyrighted!
The book is educational in that it exposes young children between ages four and seven to different cultural communities in Canada. It carries 10 stories from Inuit winter igloo games to Chinese checkers competitions and French maple tree farming. While coming from different backgrounds, the book holds to a Canadian outlook, telling stories of characters from different cultures who live in Canada and interact with other Canadians of equally unique origins.
Therefore, Canadian names of places, things and people are also mentioned alongside the cultural terms. Glossary of terms is included for words that are unique to cultures. In the text these words are underlined in order to indicate that a definition can be found at the back of the book.
Weaknesses The book does not come in paperback initiallywhich may cause sales to suffer if buyers perceive the hardcover price to be too expensive.
All stories included are new, not based on traditional folktales, which may disappoint some. Opportunities The book has potential to be turned into a TV series or converted to a script for school play productions, which will increase its exposure to buyers and create sub-rights sales.
Threats A book such as this one has not been tried on the market before, making its survival uncertain. Since it reveals cultural stories not based on folklore, reviewers may find certain aspects offensive or stereotypical and label it that way in the media.
Should sales exceed what is expected, completing a reprint in time may cause a loss in sales for the busy Christmas season. Product Target market and positioning The people expected to buy this book are educators and gift seekers.
Competition and the marketplace A search on Amazon. Though these are all collections of Canadian stories, none of them match exactly the idea behind Goodnight Canada.
These books are also outdated by at least 20 years. With this in mind, in can be concluded that Goodnight Canada will fill a market need and capture a fresh audience. This was believed to be a reasonable price to our target market — being economical yet still reflecting hardcover value — and would help sales for a new, untried series of Canadian stories.
The print will go on 19 x 25 inch sized papers on a sheet-fed press. The size of the book will be 12 x 12 inches, leaving an offcut of 6.
Promotion Most promotion funding will be spent on in-store displays and materials. Therefore, attracting buyers at this stage of the decision-making process is deemed to be most important.
In accordance with advice given by Lorimer and Barnesp. Design choices to attract buyers will include a colourful and laminated cover, illustrations that match the cultural style of each story, plus an animated map of the world that will appear on the inside flap of the cover to demonstrate where characters in each story originated from.
In addition, the following economical promotion methods will be carried out to aid sales. Storytelling — bookstores, schools and libraries Storytelling sessions will be arranged with local bookstores, schools and libraries.
This is a cost-effective promotion tool, since the authors of Goodnight Canada will volunteer their time to entertain children about the book. Schools and libraries are usually on the lookout for these events, and offering to do the planning for them will be an added incentive.
Mini-posters, coinciding with the advice given by Lorimer and Barnesp. At the bottom of the posters a blank white box will indicate the time and place of the reading the details will be filled out with a felt pen marker by the hosts.
This will aid in promoting the readings held at schools and public libraries. The mission statement of Green Thumb closely matches the purpose of Goodnight Canada, reading as follows: Green Thumb visits every school district in British Columbia and even tours throughout Canada and the U.
The stories in Goodnight Canada, being of practical and real-life nature, have potential to be turned into plays.Marketing Your Book for Self to look at book marketing as what it really is— a business. to marketing your book.
After that just follow the plan. Do Writers Really Need a Book Business Plan? by Deborah Riley-Magnus describes a It’s the backbone of a successful Book Business Plan and effective marketing.
Book Marketing Plan Template Example leslutinsduphoenix.com | The Book Marketing Plan Example includes sections such as book description, current market conditions, target readers, goals and strategies.
This results into an efficient plan that covers all aspects of book marketing. How To Write A Book Marketing Plan will help authors develop a winning publishing strategy for their book. A book marketing plan template for any author.
This book will give you a fresh and innovative way to write a business plan that will help you: Complete your business plan faster - Avoid confusion and frustration - Focus on the core of your business and create more effective business strategies To help you learn Reviews: The road map to your publishing success is guided by your book marketing leslutinsduphoenix.com’ve written extensively about the importance of book marketing, how to promote a .