Avon Products is a direct selling company that distributes both cosmetics and other beauty items. Mission Statement The Global Beauty Leader We will build a unique portfolio of Beauty and related brands, striving to surpass our competitors in quality, innovation and value, and elevating our image to become the Beauty company most women turn to worldwide. The Premier Direct Seller We will expand our presence in direct selling and lead the reinvention of the channel, offering an entrepreneurial opportunity that delivers superior earnings, recognition, service and support, making it easy and rewarding to be affiliated with Avon and elevating the image of our industry.
With its registered office in Paris and head office in the Paris suburb of Clichy, Hauts-de-Seine, France, it has developed activities in the field of cosmetics.
Concentrating on hair colour, skin care, sun protection, make-up, perfumes and hair care, the company is active in the dermatological, tissue engineering and pharmaceutical fields and is the top nanotechnology patent-holder in the United States.
Also, they advertise and promote specific products for specific target customers. Since they operate in more than countries, they know what customers from different cultures need, and they make sure they always deliver a quality product.
Also, they frequently have to rely on third party retailers, which does not give them the chance to control their sales one hundred per cent.
Risks, on the other hand, are always present. Also, the company needs to always be prepared for sudden government decisions, such as higher tax and interest rates, changing laws and regulations, etc.
This is done by constantly analysing the political, economic, social and technological situations in the country of operation, as well as the rest of the world.
Probably the smartest move would be to improve what the company already has. If they start from the bottom, and with time improve and expand what is already working perfectly, and fix what is maybe not working so great, they are making more room for growth.
Even the smallest of changes can make a difference.Avon Competitive Strategy 1. AVON Ana Inda Joyce Yuli 2. Agenda • Overview • Environmental, Market Analysis • Consumer, Competitor Analysis • Internal Analysis • Competitive Advantage • Value Proposition • Brand Equity • Leveraging, Energizing the Business • Creating New Business • Conclusion.
Avon Products Inc. closest competitors are Revlon, Inc and Mary Kay Inc. Mary Kay Inc uses the same approach as Avon which is direct marketing approach which Revlon sells its products through cosmetics counters in department stores are pharmacies.4/4(5).
Archives and past articles from the Philadelphia Inquirer, Philadelphia Daily News, and leslutinsduphoenix.com SWOT ANALYSIS ON Avon: Avon Products, Inc. (NYSE: AVP) is a US cosmetics, perfume and toy seller with markets in over countries across the world.
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It took place in Russia from 14 June to 15 July It was the first World Cup to be held in Eastern Europe, and the 11th time that it had been held in Europe.
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